Pink Monday

Today is Blue Monday. The day where you start wondering when your summer vacation starts, when the days become longer, what the year will bring …

Let’s talk about that last part.

The new year has started for PinkNova as well. We say goodbye to 2017 with rollercoaster feelings of happiness and some tears, and we look forward to starting 2018. With you!

Every year we start with looking both back and forward. Of course we want to share our thoughts with you.

Just before the new year started, we launched PinkNova Preloved. A unique concept in which we aim for sustainability, a better flow in the second-hand market, and lifelong usage of our wraps.
It kicked off with a big bang! We are so grateful for your support, all the applications, and the many new homes we have already been able to send Preloved wraps to. We hope to expand the activities in 2018, and we welcome everyone to either apply a Preloved wrap or add a Preloved wrap to your stash.

In 2016 and 2017 we made 13 custom wraps. We find so much joy in creating wraps together with a group of enthusiastic mamas. We hope to create many more in 2018. 3 groups have already applied, and we are open to all ideas you have to create the perfect wrap for you.

PinkNova moved to a great location where we find collaborations with other (small) creative companies. We introduced Doodle and Bib to you in December: Handmade accessories with our fabric, made by clients from The Amerpoort. We strongly believe that even though we are a small company, we can make a difference and add value to society. We hope to expand this collaboration in 2018.

We start the year also looking forward to the 17th of February. We will open the doors of our HQ to anyone who wants a sneak peak into the babywearing world. We know that not everyone is close by, and we value each and every customer, from anywhere in the world. At some point we would love to meet everyone! We have to keep dreaming, right?! PinkNovas are now used in 24 countries. Ilse and I are already looking forward to that world trip. 🙂

Of course there are things we will forget to mention at this point. But something definitely worth mentioning is that Ilse and her fiancée, Caz, are expecting a baby boy at the end of March/early April. A new babywearing adventure ahead for them.

Okay, lovelies, let’s start this year happy on this Blue Monday. Or better yet, let’s make it Pink Monday. We are looking forward to another great year with you.
See you soon!

Lots of love!


When we started PinkNova, we dived right into the world of magic numbers. Not only did we have to learn about yarn counts and grams per square meter, but the many possible bindings and the combination of blend, yarns and design all merge into one big puzzle that would make any avid math lover dance with joy.

Fortunately, we always have a steady base to rely on: 4848 threads of lush cotton per 150 cm – side by side on the warp, tied by hand (!) to the loom.

People sometimes ask us if a wrap is still safe to use if a warp thread is broken. As long as it is one, maybe two of the 2424 in your wrap, all should be fine.
Fix it, use it and love it. This steady base will not let you down.



With a hectically busy Black Friday behind us, we are now anxiously waiting to receive that package. Or, in our case, to send the package. THE package!
Because sending every box, every gift to the excited mamas and papas, is something we do with pride and joy. From the moment when we picked the colour of the warp, the colour of the weft, and the design, we look forward to putting that wrap in the box. To show it to the world, and to be able to send it to a family where a little one will be carried in this wrap. And we see a picture. A proud mama, a papa, a sleeping baby. Sometimes it can take a couple of months to get to that moment. The moment when we see an unboxing, a spinning washing machine, the discussion about whether or not it smells like a herd of sheep in the house. A tired mama with a wrap to the rescue, and the moments where everything fits to place.

These are the moments that make us happy.
Thank you